It’s now or never on RTW…change the conversation, change the vision for the future!

As SB 44 goes to the State Senate floor this afternoon, it is critical to effectively communicate to moderate Republicans the truth about the bill, and change the conversation, change the vision for the future. The question to ask is, “Why are you betraying the trust of the people who elected you by destroying democratic institutions that protect the profit …

Conservatives and “Right to Work” – It’s a trap!

Conservatives have set a linguistic trap for progressives – and they are taking the bait. The trap is the metaphor “right to work,” which even progressives are using again and again. As we know from cognitive science research, even negating the “right to work” metaphor will reinforce the conservative message and entire frame, thereby strenghtening it in public discourse. Here’s …

Critical to Public Education – define the frame, communicate the vision

Public education advocates have shied away from taking sides in the political battle for the future of education. “We shouldn’t be mixing our kids’ education with politics ….. it’s unseemly,” the theory goes. “Besides, we don’t want to make the other side angry.” Get over it, folks. That boat has sailed. It doesn’t matter whether you are Republican or Democrat, …

New Messaging Campaign Unveiled at Fighting Bob Fest

You are invited to visit us at Fighting Bob Fest 2013 this weekend, where we are unveiling the Wisconsin Progressive Freedom Campaign… “We CAN win the messaging war!”  Forward Institute is spearheading a new, collaborative effort with progressive organizations and grassroots groups to take back Freedom for Progressives. “What is this campaign all about?”             The Wisconsin Progressive …

A New Way of Messaging

The Forward Institute is going to change the way public policy messaging and strategy in Wisconsin is developed. The Wisconsin Retirement System is a current issue we are developing research and messaging around. The facts come first. Unlike some “think tanks,” we don’t create the message and cherry pick the facts to suit our informational campaigns. We don’t consider the media to …