Wisconsin Freedom Campaign

Progressive Freedom Starts Now!

End Ideological, Extremist Dominance…

Expand Freedom, Democracy in YOUR Community with

21st Century Messaging Strategies

Wisconsin Freedom Campaign FAQs:

Why do we need a new strategy?    

  •   Conservatives dominate communications, progressives are ineffective.
  • —  All policies based on morals – our core values.
  • —  Framing is thinking – 98% of your thought is unconscious.
  • —  We have false reliance on rationality – thought relies on emotion.
  • —  Communicating the progressive frame repeatedly will change “common sense.”
  • —  Current progressive messaging does not effectively communicate core values.

 How is this different from current messaging or political “spin”?

  •  Based on decades of neural, cognitive science research.
  • Communicates fundamental truth about policy based on facts.

What will I/we learn that is new and different?

  •  There is a difference between moral and partisan on issues.
  • —  Identify differences between conservative and progressive moral frame on any issue.
  • —  How to pivot from conservative to progressive through effective language.
  • —  The key to winning elections and changing minds is to speak in the progressive frame.
  • —  The same message works on every issue!

How can I or my organization learn more or get involved? 


Donate Button with Credit Cards

Watch George Lakoff give the keynote at the 6th Annual Wisconsin Grassroots Festival from March 22, 2014. Click on the pictures to link to videos:


Lakoff at WGN Fest 1


Lakoff at WGN Fest 2


Lakoff at WGN Fest 3

Photos courtesy of Leslie Amsterdam