Progressive Freedom Starts Now!
End Ideological, Extremist Dominance…
Expand Freedom, Democracy in YOUR Community with
21st Century Messaging Strategies
Wisconsin Freedom Campaign FAQs:
Why do we need a new strategy?
- Conservatives dominate communications, progressives are ineffective.
- All policies based on morals – our core values.
- Framing is thinking – 98% of your thought is unconscious.
- We have false reliance on rationality – thought relies on emotion.
- Communicating the progressive frame repeatedly will change “common sense.”
- Current progressive messaging does not effectively communicate core values.
How is this different from current messaging or political “spin”?
- Based on decades of neural, cognitive science research.
- Communicates fundamental truth about policy based on facts.
What will I/we learn that is new and different?
- There is a difference between moral and partisan on issues.
- Identify differences between conservative and progressive moral frame on any issue.
- How to pivot from conservative to progressive through effective language.
- The key to winning elections and changing minds is to speak in the progressive frame.
- The same message works on every issue!
How can I or my organization learn more or get involved?
- Email Scott@ForwardInstituteWI.org
- Support our grassroots fundraising campaign on Indie GoGo: “Progressive Freedom Starts Now”
- Contribute – make a tax-deductible donation to our effort at the “Donate” link below. Forward Institute is a 501c3 non-profit, public charitable organization.
Watch George Lakoff give the keynote at the 6th Annual Wisconsin Grassroots Festival from March 22, 2014. Click on the pictures to link to videos:
VIDEO PART 1:
VIDEO PART 2:
VIDEO PART 3:
Photos courtesy of Leslie Amsterdam